Historic Columbia announces “Official Craft Beer of Palladium”

Peak Drift to support Historic Columbia’s peak experiences

Historic Columbia (HC) is pleased to announce that Peak Drift Brewing Company, an innovative craft beverage company based in Columbia, S.C., will serve as the “Official Craft Beer of Palladium” for all HC Palladium events during the 2023-2024 fiscal year.

Peak Drift Brewing Co. produces high-quality award-winning craft beers, hard seltzers and non-alcoholic beverages inspired by the great landscapes of the Southeast region. The Peak Drift Brewing Co. brewery is housed in the historic Stone Manufacturing Company manufacturing facility, located in the heart of Columbia’s North Main District. Peak Drift is reimagining the 65,000-square-foot facility, listed on the National Register of Historic Places, into a brewery and entertainment complex sure to draw many craft beer and historic preservation enthusiasts alike.

“We’re delighted to have the support of Peak Drift as the Official Craft Beer of Palladium,” said Robin Waites, executive director of Historic Columbia. “This community partnership offers us the opportunity to feature a local product with strong ties to historic preservation at Palladium events. Peak Drift’s generous sponsorship will allow more funds raised to directly benefit HC’s mission.”

HC’s community impact can be measured by the number of significant historic resources that have been preserved, the sense of community pride engendered by our historic neighborhoods, and the growing financial support of individuals, corporations, and the local, state and federal governments. By documenting and sharing the complex history of Columbia and Richland County and focusing on strategic partnerships, HC ensures that historic preservation and local history are key drivers in the community’s economic development and quality of life, and that the organization is the local leader in heritage tourism.

Peak Drift’s mission is to celebrate the peak moments in life through innovative craft beverages and experiences that represent everything that makes the Southeast special – the mountains, the ocean, the rivers, and most of all, the people. Peak Drift is committed to creating innovative craft beverages that champion industry collaboration, uplift our communities, and keep sustainability and quality at the forefront.

"Peak Drift Brewing Company is excited to launch this partnership and provide continued support to Historic Columbia," said Jason Snyder, vice president of sales and operations, Peak Drift Beverages. "Uplifting our community is a core focus for Peak Drift, and we are proud to support Historic Columbia's historic preservation and educational programs."

Palladium is a dynamic group of diverse professionals who support the mission of Historic Columbia through educational, social, and fundraising initiatives. Since its inception in 1996, this group of leaders has become a strong fundraising force for HC, raising over $25,000 last year. Palladium events attract more than 1,250 professional attendees each year. 2023-2024 Palladium events include:

19th Annual Bidding & BBQ Silent Auction | Thursday, October 19

• Held annually each fall, Palladium hosts a silent auction, Historic Columbia's largest fundraiser of the year, and it's quite a party! In 2023, join us for Bidding & BBQ, featuring live music, delicious BBQ, an open bar, and, of course, great auction items up for bid. Learn more

Renovation Rodeos

• Four times a year, Palladium features a property that has undergone—or is undergoing—a significant renovation. From tiny 1940s bungalows to turn-of-the-century mansions, and everything in between, these give you a chance to tour properties, learn about their renovation, and have a great time doing it. Learn more

Palladium Tour | Spring 2024

• The Palladium Board creates tours around our city that focus on a certain theme or architectural style. Past Palladium Tours have explored our city's mid-century modern, modernist, and Craftsman style architecture. This annual event provides a chance to see inside some of Columbia's architectural gems. Learn more about 2023's event

To view HC’s up-to-date event information, visit historiccolumbia.org/events.

About Historic Columbia:

In November 1961, a small group of individuals intent on saving the Ainsley Hall House from demolition officially incorporated as Historic Columbia. Over the next five decades, the organization, which was founded on the premise of preservation and education, would take on the stewardship of seven historic properties in Richland County. Today, the organization serves as a model for local preservation efforts and interpretation of local history. 

About Peak Drift Brewing Company:

Founded in 2021, Peak Drift Brewing Company is an innovative craft beverage company based in Columbia, South Carolina. Capturing life’s peak experiences, Peak Drift features high-quality craft beers, hard seltzers and non-alcoholic beverages inspired by the landscapes of the Southeast region. Peak Drift products can currently be purchased at select bars, restaurants and stores in Columbia, S.C., and Greenville, S.C. Products can also be purchased at Smoked, a restaurant in the heart of downtown Columbia. For more information, visit www.peakdriftbrewing.com.