1111 Bull Street
WIS Television
The Wonderful Iodine State (WIS), which refers to the high concentration of iodine in South Carolina's soil, constructed this building as their offices and studio in 1949. Though the building demolished residences at 1416 and 1420 Gervais Street, a trend along the major thoroughfare for the next twenty years, the building's architecture attempted to integrate elements of southern colonial architecture into a modern edifice. During the grand opening of the building, WIS invited local residents and radio celebrities to tour the new studios. While the company eventually outgrew radio and focused on television, the network still operates today in the city of Columbia.
