Support Palladium Tour
Thank you for your interest in our annual Palladium Tour! Sponsors play a pivotal role in bringing this self-guided, self-paced tour to fruition. Your support will contribute to the success of the Palladium Tour, which strives to unite communities and educate Columbians about the history of our homes and neighborhoods in a fun, active, and engaging way. We hope you will consider becoming a sponsor of this exciting event!
What is Palladium?
Palladium is a dynamic organization of professionals who support the mission of Historic Columbia through educational, social, and fundraising initiatives. Since its inception in 1996, this group of leaders has become a strong fundraising force for Historic Columbia, raising tens of thousands of dollars annually. Palladium’s two largest events, combined with social and membership cultivation events, attract more than 1,250 professional attendees each year.
Event Details
Palladium Tour | Landmarks & Landscapes will showcase several residences in Wales Garden, a historic neighborhood known for its charm, tree-lined streets, and diverse architectural styles. Join us on Sunday, April 7, 2024, to see how the landscape of Wales Garden was redesigned to create a landmark neighborhood unlike any other in the city. This tour is in partnership with Art in the Garden, a neighborhood art stroll featuring Columbia artists. The tour will conclude with a block party where tour participants will enjoy food, drinks, live music, and the southern hospitality that defines much of our community.
Marketing Impact
Palladium works hard to ensure your generosity is recognized by utilizing a variety of outlets, including a postcard mailer, digital billboards, and robust social media and email campaigns. In addition to marketing benefits, sponsors enjoy the tour and after party, and the benefit of networking with other sponsors and hundreds of event attendees.
Sponsorship Opportunities
Become a sponsor today and immediately begin taking advantage of marketing benefits!
Learn more about the different levels below and then use our online portal to pay now or complete the fillable PDF to return with your payment.
Online Sponsorship Form & Payment Portal Fillable PDF Sponsorship Packet
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$5,000
Presenting Sponsor — 1 available
- Highest-level logo placement on print and digital collateral (examples include postcard, posters, sponsor boards, etc.)
- Two social media posts with highest-level logo and accounts tagged on Historic Columbia's Facebook (22,200+ followers), Instagram (17,200+ followers), & Twitter (13,500+ followers)
- Recognition of sponsorship in email event announcement (11,000+ recipients)
- Recognition of sponsorship in one "This Month at HC" e-newsletter (11,000+ recipients), plus pre- and post-event emails to attendees
- Recognition of sponsorship on event page at historiccolumbia.org (average 35,800 views/month)
- Eight complimentary tickets to the Palladium Tour ($400 value)
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$2,500
Gold Sponsor
- Primary business logo on print and digital collateral (examples include postcard, posters, sponsor boards, etc.)
- One social media post with logo and accounts tagged on HC's Facebook, Instagram, & Twitter
- Recognition of sponsorship in email event announcement, plus pre- and post-event emails to attendees
- Recognition of sponsorship on event page at historiccolumbia.org
- Six complimentary tickets to the Palladium Tour ($300 value)
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$1,000
Silver Sponsor
- Secondary business logo on print and digital collateral (examples include postcard, posters, sponsor boards, etc.)
- One Tour social media post with logo on HC's Facebook, Instagram, & Twitter
- Recognition of sponsorship in pre- and post-event emails to attendees
- Recognition of sponsorship on event page on historiccolumbia.org
- Four complimentary tickets to the Palladium Tour ($200 value)
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$500
Bronze Sponsor
- Business name on print and digital collateral (examples include sponsor boards, etc.)
- One Tour social media post with name displayed on HC's Facebook, Instagram, & Twitter
- Recognition of sponsorship in pre- and post-event emails to attendees
- Recognition of sponsorship in name on event page at historiccolumbia.org
- Two complimentary tickets to the Palladium Tour ($100 value)
Ready to become a sponsor?
Use our online portal to pay now or complete the fillable PDF to return with your payment.
Online Sponsorship Form & Payment Portal Fillable PDF Sponsorship Packet
In-Kind and Media Sponsorships
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In-Kind
Food | Beverages (Alcoholic + Non-alcoholic) | Portable Restrooms | Festival Tents | Tables & Chairs | Golf Carts | Event Photography
In-Kind sponsors help support Historic Columbia by offsetting the cost of hosting the event. In-Kind sponsors will receive a similar set of benefits as our financial sponsors based on the value of the donation.
If your company is a supplier of any of the above items or services and wishes to learn more about becoming an In-Kind Sponsor of the Palladium Tour, please contact Rebecca Jacobson, Director of Development, at (803) 252-7742 ext. 12.
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Media
Print | Digital Media | Television | Radio | Billboards
Through a rigorous marketing campaign, the Palladium Tour brings hundreds of people together to explore what makes our city unique. Won't you help us expand our reach in 2024?
If your company is willing to help promote this event in exchange for a similar set of benefits as our financial sponsors, we'd love to talk with you! Contact Emily Brown, Director of Marketing and Communications, at (803) 252-7742 ext. 17.
If you have questions about sponsorship, contact Rebecca Jacobson, Director of Development, at (803) 252-7742 ext. 12.